Georgia Jagger and Coco Rocha front Rimmel 2010 campaign

It has been revealed that 17 year-old Georgia Jagger will be the new face of Rimmel London. The daughter of Rolling Stone Mick Jagger is putting her supermodel genes, inherited from Mum Jerry Hall, to good use for the company's Spring/Summer 2010 campaign.

She will not be alone though, also stepping out in the ads will be Canadian model of the moment Coco Rocha. Lily Cole and Kate Moss are just two of the household names whose sexy shoes Georgia and Coco will be attempting to step into.

Stephen Mormoris, Senior Vice President, Global Marketing, Coty Beauty, comments: "Georgia May Jagger & Coco Rocha were obvious choices to represent the Rimmel brand. Their modern beauty & aspirational styles are complementary to the strong personalities of our existing ambassadors and will help Rimmel to continue to broaden its image and extraordinary growth worldwide."

On her partnership with Rimmel, Coco Rocha says: "Rimmel is such a cool brand, the makeup is innovative and you can have a lot of fun with it. I have discovered a love of makeup through my modelling career, and I am really pleased to be working with such a hip brand."